ARC 589 – ARC 486– Fascade As ( ) In Asia

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Course Details

Course No.: 20189

Department: Architecture

Semester: 2016 Spring

Location: Diefendorf – 202

Meeting Day(s): Thursday

Meeting Time: 10:00AM - 12:40PM

Faculty: Song

The definition of the façade implies public interaction between building and the street in front of the building. However, the consumer culture in the market driven society, equipped with the power of digital technology, technical development in building industry has spoiled this relationship and dwarfed the façade design into two extreme domains. One is mere commodification and the other is highly elaborated performative façade design. This seminar attempts to examine social and cultural importance of the façade. For this mission, we will look at Asia. Despite the deep influence from the formation of Western modernity as a tradition of place making in Asian culture, there are significant buildings and the façade which had achieved certain level of autonomy free from the market, free from the banal social forces. We will find and document the various cases, viewing them as critically cultural product. Examples are, Façade as Propaganda, Façade as Concealment, Façade as Amnesia, Façade as Branding, Façade as Faith/philosophy, Façade as Vernacular, Façade as Memory, Façade as Phenomenon, Façade as Ecology, Façade as Communication and so on…